Following 2 years of development, GHOST has relaunched its fragrance collection. The rebrand highlights a new focus on self-expression and individuality with a call to ‘Embrace Your Aura’, honoring the past while boldly stepping into the future.

The rebrand launches 2 of the brand’s popular fragrances: Deep Night, which has velvety notes of moon flower, juicy peach and creamy sandalwood; and Orb of Night, invoking aromas of dark fruits, jasmine and roasted tonka bean. Each GHOST fragrance is designed to create a multi-faceted sensory experience as individual as the person wearing it.

This relaunch also reflects the brand’s focus on a more environmentally-conscious approach to beauty as the fragrances are now refillable, designed to be reused. This commitment to sustainability aligns with GHOST’s status as a cruelty-free, Vegan Society-approved fragrance brand with no animal-derived ingredients.

The GHOST Deep Night and Orb of Night fragrances are now available online and will be launched instore at retail partners including Superdrug, Boots, The Fragrance Shop and Look Fantastic on 18th June, from £30 RRP.